Long And Short-Term Trends In The Los Angeles Jewelry District

Head to the Los Angeles Jewelry District and you might just see a ring similar to what your favorite celebrity was wearing on the red carpet. People everywhere are fascinated by what their favorite celebrities are wearing, and if they can get an exact duplicate of that ring they saw on Jennifer Lopez’s finger, they’ll be willing to pay big bucks to do it. Just look at the huge hit that was Kate Middleton’s engagement ring. The ring boasts an 18-carat sapphire surrounded by diamonds set in platinum and is valued at more than $400,000. While few people can afford that precise replica, jewelers around the world scrambled to create replicas—some of which can be bought for about $20 and others that are a bit more pricey. Sales for Kate Middleton-type rings went through the roof around the world, an indication of the power of celebrity in the Los Angeles Jewelry District.

Celebrity Trends for Rings In Los Angeles Are Short-lived

While Kate Middleton’s ring was a huge trend in rings in Los Angeles, it lasted only a short time. Sales of well-publicized jewelry many times translate into a short-lived boost in sales, says Icing On The Ring’s Raffi Rupchian. While sapphires were all the rage when pictures of the duchess’ ring were made public, it’s a trend that is already gone. People in general, even in the celebrity-obsessed society that we live in, have a short attention span when it comes to celebrity jewelry. Americans may cause sales to spike a bit when they fall in love with a celebrity’s ring, but overall, fashion magazines have a bigger impact on jewelry trends. Right now, the biggest trend in diamond rings is the “skinny” ring. The skinny ring is when a diamond is set on a very slim setting. Not only does this mean less gold is being used (and with gold prices so high that’s a plus to consumers) for rings in Los Angeles it means a smaller diamonds will look significantly bigger.

In the LA Jewelry District, What Setting Looks The Most Expensive?

Visitors to the LA jewelry district may notice that one trend for rings is the so-called “skinny” setting. While this may be a popular setting, Raffi Rupchian recommends against the skinny setting only because the ring itself will appear less expensive—particularly if you are on a tight budget and cannot afford a larger diamond. It is better instead to opt for a setting that looks more impressive on the finger, one that is wider. “If the ring has a wider width to it, it’ll occupy more space on your finger, which in turn will give you the illusion that you have a large, expensive-looking ring, a ring that’s making a strong statement,” he said. “We would recommend a ring with something that’s a little bit wider as far as the ring body is concerned.” Couples shopping in the LA jewelry district have to determine whether they want the diamond to be impressive or the overall look of the ring to be impressive.

Cut Can Determine How Large An LA Diamond Appears

If you are having a tough time deciding on the shape of the ring—round, square, princess, or rectangular—it’s important to note that some shapes make LA diamonds appear larger than others. For example, a one carat round diamond will appear larger than a one carat princess cut diamond. In general, round cut diamonds tend to look larger than their counterparts simply because more of the diamond is showing with a round cut. Square cut diamonds will always appear smaller than the same carat size round diamond because square cut diamonds generally require more depth than round cut. The part of the diamond that you see is called the “face” of the diamond, and with square-cut diamonds, less of the diamond’s face is showing making it appear smaller than it is. This is yet another reason why when shopping for LA diamonds, cut is always the most important characteristic of a diamond.

More Information About Trendy LA Diamonds

To learn more about the current trends that affect the LA diamond market, or to learn more about what else is important to consider when shopping in the LA jewelry district, visit the family-owned and operated Icing on the Ring, home to several diamond experts. Call now at 888-565-6150 to learn more.