Canadian diamonds are desirable because of their great attributes. They come from the exotic and beautiful Canadian North Country. Canadian diamonds are being mined in accordance with the principles of sustainable development. They are mined to the highest environmental standards in the world; they have provided social benefits to the northern communities and have brought about important economic prosperity to their region. Canadian diamonds meet the requirements of the Kimberley Process and many of them can be traced to the mine of origin.

The Canadian Code of Conduct establishes a minimum standard based on records and a chain of warranties required to validate a Canadian diamond claim. The Code allows Canadian diamonds to be traced from the Canadian mine to the diamond jewelry retailer, providing consumers with a method to authenticate Canadian diamonds sold by our company as a Code member. The Code is endorsed by the Competition Bureau of Canada and the World Jewelry Confederation (CIBJO).