Meet the Experts

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Garo Rupchian

Master Craftsmen / Design Specialist / Head of Production

For Garo Rupchian, every day at Icing On The Ring is personally and professionally fulfilling. Garo spends his time doing what he does best, while his children work together to create and sell beautiful pieces. He started Icing On The Ring, formerly European Jewelry Company, in 1969 and continues to operate out of the same city, building, and floor. Practicing jewelry work since he was 16 years old, Garo is one of the most seasoned jewelers in the business. He possesses a level of visualization and technique essential to ensuring the beauty and quality of each piece. Need your ring re-sized? Need your jewelry custom made or repaired? Refer to Garo!

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Vic Rupchian

Director of Product & Marketing / Senior Sales Consultant / GIA Diamonds Graduate

Of the three Rupchian siblings, Vic was the first to join the family business in 1996. At the time, his primary goal was to master the art of crafting fine jewelry, and he was fortunate enough to learn from the best - his father, Garo. Vic’s education behind the bench was formative and impactful. Most of the Icing On The Ring Collection currently available has been influenced by his trained eye. He completed the Gemological Institute of America’s programs and became a Certified Gemologist in 1998. Today, you’re likely to find him happily working with customers in the showroom pairing a gorgeous diamond with a tasteful and stunning design.

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Raffi Rupchian

Senior Sales Consultant / GIA Diamonds Graduate / Gemstone Specialist

Raffi is a jewelry encyclopedia. Have a question about diamonds, colored gems, metal differences, or anything related to Icing On The Ring’s product offerings? Raffi has your back. He joined the family business in 2001, bringing with him retail experience and advanced presentation skills. Raffi is also a 15-year Diamonds Graduate from the Gemological Institute of America. With the ability to articulate all of the complicated, yet fascinating aspects of diamond selection to those with all levels of knowledge and understanding. He will guide you step-by-step, providing full confidence in every purchase.

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Ani Rupchian

Senior Sales Consultant / GIA Diamonds Graduate / Operations Manager

Ani started working with her family in 2008, after spending her formative years surrounded by the finest jewelry in downtown LA and obtaining her marketing degree from Cal Poly Pomona. The gentlemen of the family were excited to embrace her fresh input on trends, styles, and designs- and Ani was ready to put her stellar communication skills to work. Like Raffi and Vic, she also graduated from the Gemological Institute of America as a Certified Gemologist. In addition to offering outstanding customer service and working with visitors to find the perfect piece, she oversees operations and makes sure all Icing On The Ring orders are processed to the highest of standards.

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Ara Ajemian

Sales Consultant / GIA Accredited Professional / Manufacturing Manager

Ara was welcomed to the Icing On The Ring family in 2010, just before graduating from California State University of Los Angeles. Since, he has earned his GIA Jewelry Professional Accreditation and a reputation for patience, listening skills, and extensive jewelry knowledge. Ara cultivates a calm and relaxing environment for each customer, making every visit a personalized, yet pressure-free shopping experience. When he’s not assisting customers, he is overlooking every step of our manufacturing process – a huge benefit of having our production studio and showroom all under one roof!

Visit Our Showroom


Located in the Los Angeles Jewelry District, our showroom provides customers with an opportunity to take a first-hand look at a variety of engagement ring styles.

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