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Handcrafted by Us for You

Our on-site craftsmen have over 75 years of cumulative experience “on the bench.” This vast depth of experience enables us to produce handcrafted rings using time-honored techniques, including fabrication, casting, burnishing and engraving, during the production process. With extensive experience in a variety of challenging projects, we bring quality craftsmanship and attention to detail to bear on each and every job.

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Family Owned & Operated Since 1969

Founded in 1969, our store began its life as European Jewelry Company. With an emphasis on custom jewelry, friendly service, and competitive prices, we quickly developed a loyal base of satisfied customers. As the years progressed, our store grew with a knowledgeable sales staff of Graduate Gemologists and master designers specializing in the production of high-quality diamond rings.

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Our Promise

Lifetime Warranty

Free Cleaning & Repolishing

Lifetime 100% Trade-Up Policy

Financing Made Easy

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From the Blog

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5 Things to Know About Moissanite

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The Most Popular Wedding Band Styles for Men

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The Story of Icing On The Ring in LA Diamond District

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Visit Our Showroom

Located in the Los Angeles Jewelry District, our showroom provides customers with an opportunity to take a first-hand look at a variety of engagement ring styles.

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