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Family-owned and family-operated, Icing On The Ring is located in the Los Angeles Jewelry District.

Founded in 1969, our store began its life as European Jewelry Company. With an emphasis on custom jewelry, friendly service, and competitive prices, it quickly developed a loyal base of satisfied customers. As the years progressed, our store grew with a knowledgeable sales staff, Graduate Gemologists, and master designers specializing in the production of high-quality diamond rings.

With a shift in emphasis to bridal and anniversary jewelry, we reinvented ourselves as Icing On The Ring. Along with the new name, we expanded and remodeled our store with a fresh look and a brand new collection of engagement rings, wedding bands, anniversary rings, and fashion jewelry.

Today, we continue to serve couples with the same level of service that has made us so successful. Many people ask us, "Just what is Icing On The Ring?" It's what makes your ring memorable. And our duty is to make your ring-shopping experience as pleasant and fun as possible.

So on that note, we invite you to our store, enjoy the ambiance, enjoy the selection, and discover the Icing On The Ring!

Abgar Rupchian, c 1960
Family patriarch & Craftsman
Garo Rupchian, c 1969
Founder of European Jewelry Co.
Our Showroom, c 1985
Our Showroom, c 2005